That one question became ReVerb Distilling.Born in Austin. Built in Texas.
I · The Idea
It started with a storm.
In April 2006, a storm with tornado-strength winds tore the roof and part of a wall off an aging warehouse at a Kentucky distillery. Some of the barrels inside sat exposed to the weather for months while it was repaired, and that whiskey was later bottled as a special release.
ReVerb was founded by Craig Bryan, a veteran of the United States Marine Corps. The discipline, the attention to detail and the habit of taking care of the people around you all came with him into the distillery.
A percentage of ReVerb profits is invested back into marginalized communities in the U.S. Veteran-owned is something we take seriously.
III · The Place
Austin, all the way down.
O. Henry called Austin the “City of the Violet Crown,” after the purple haze that settles over the hills at sunset. The capital V in ReVerb is our nod to it. The rest of the name comes from reverberation, the echo of sound.
ReVerb lives where the city runs into the Hill Country. We want to work with local artists and venues, and we’d be just as happy to be poured on Rainey Street as on a ranch porch.
A copper stillBarrel rowA still gaugeMarked by hand
IV · The People
Behind the pour.
Founder · U.S. Marine Corps veteran
Craig Bryan
Craig is the reason there are speakers in the barrel room. He built ReVerb around great Texas spirits, Austin’s music and the people who served.
U.S. Marine Corps
Owner & Managing Partner
Hector Dimakis
Hector leads ReVerb’s day-to-day operations, brand, sales, partnerships, and growth strategy, with a focus on bringing ReVerb to market and building the brand for the long term.
